Gotta Get An iPhone: The PopSci Saga

As the iPhone launch day fiasco unfolds, we thought we'd take a moment to share our own tale of getting our hands on a phone. As the world's largest consumer electronics magazine, you'd think we'd be able to get a review unit from Apple, yes? Well, no. Herr Jobs decided to seed just a handful of iPhones into the hands of high-profile journalists at daily newspapers including the New York Times, Wall Street Journal, and USA Today.

We contacted Apple back in April to try to secure an iPhone for review, but got no response. So senior editor Mike Haney sent this email on June 11:

> Hey [Apple employee's name withheld here]
>
> Just wondering what the going bribe is to be among the pubs to get 
> a review phone on the 29th? Do we have to arm-wrestle the punks at 
> Gizmodo? Name our first-born Steve?
>
> As always, any help is appreciated. We’ll be covering it 
> extensively on PopSci.com right away and likely have editorial 
> coverage in What’s New or H2.0 as soon as we can.
>
> Thanks!
> -Mike

Hi Mike,  I hope my email finds you well and enjoying your day.   
Thanks for your interest in iPhone.

I am forwarding your request to my colleague [name withheld] for her 
records.  She'll capture your request, and will get back to you if 
we're able to accommodate.  We don't know the availability of loaners 
at this time.   Please feel free to follow up with her directly. She 
can be reached at [number] and or [email].

You may find pictures and information about the products on the Apple 
Press Info website located at http://www.apple.com/pr/. We appreciate 
your interest in the product.

We never heard back from [name withheld], so we placed a few more frantic phone calls. No answer. So, our alternative strategy?  Dispatch far-flung staff members to tiny stores in the boonies.

Associate Web editor John Mahoney—who is on vacation visiting family in Indiana—is currently in line at an AT&T store near Indianapolis.

Marketing director Pete Michalsky is reclining in a folding chair outside a strip mall in Connecticut. He sent this dispatch:

On 6/29/07 4:05 PM, pete.michalsky wrote:

> Megan - on line now.  The crowd is polite, but they started lining up here in
> Stamford @ 12 noon, so they're restless.  Store manager's coming out making
> announcements every 20 minutes or so.  Only one phone per.  Everything,
> including service selection and # porting being done on iTunes.  More updates
> later.

> What fun! Do you have a lawn chair?

> All 2-fiddy sitting in a chair at a strip mall.  Livin the dream...

Staff photographer John Carnett is at an AT&T store in Philadelphia (notice a pattern here? PopSci officially feels that anyone waiting outside an Apple store at this moment is a total schmuck). He sent this report:

I went to a brand new AT&T store in Philadelphia at 12 Noon today—It was very remote so I figured I'd have no trouble getting one. I pulled in the lot and I see three very sort of rough-looking guys on a blanket. I see a topless bar across the street and then it all becomes very clear—they tell me they got the idea at 1 AM... They were not APPLE fans, they just figured they would sell them to someone, or sell the slot in line. Then I talked to this guy in a white van who started screaming about the fact that he has three months to go on his contract. I expect to have an iPhone and a cold beer by 8 pm. Wish me luck!

So, there you have it. Three men, 9 hours or so of paid salary time between them... three semi-functional but widely-coveted gadgets to show for the effort. The question remains: what should we do with the iPhones once we get 'em? Tell us in the comments. —Megan Miller

Image: TheQ!

Comments

[Rob]

Send it to me ;-)

[cjthatcher]

I see a youtube "will it blend?" special.

[Pepe]

What a fantasticly cool idea, cjthacher ;-)
Better than frying an egg on a PS3!

[Tyler]

I second that: Make a raffle for your readers.

Or just use it … as your phone.

[Benoit]

be the first one to smash it on video...

[reinharden]

Me thinks that you might have had more success identifying your magazine as Popular Science. I used to read the magazine, but I'd never heard of the website. If I were wading through thousands of requests from random websites, PopSci.com would look like one more random blogger, not like a legitimate media organization.

Of course, if you're going to call Apple's customer's schmucks for waiting outside Apple stores, perhaps it's just as well that you weren't sent a review unit. ;-)

reinharden

[Shane]

Oh my, I cannot believe Apple's audacity! So, I'm rather in agreement with those above me. I do wonder what the iPhone looks like when it is in a million pieces. Of course, only destroy it after you've completed an exhaustive review, ;-)

[Elias]

You lowly pathetic creatures. When will you learn that ONLY well educated and industry savvy testers will get review units?

Obviously this is the case:
http://youtube.com/watch?v=-SsdkBXWiYQ

^_^

[Megan]

Reinharden: Just for the record, [Apple employee name withheld] knew perfectly well that Mike is from Popular Science. Sez so right in his email sig, and she has dealt with him before. But, yeah, they know we might put it in a blender, so, there's that...

[Chris Macdonald]

Hack the shit out of it.. Put Linux on it and everything.. Well you have 3, right?

1: Review then open up
2: smash
3: Hack

also, this may be of interest:

http://nanocr.eu/2007/07/03/iphone-without-att/

[Lpg]

Yeah... The "will it blend?" special on youtube is really good...