Just kidding about the second part. But what Pioneer has done is just as amazing. Its latest Kuro prototype, unveiled at CES, can turn the screen completely black while it’s running.
Why is this a big deal? Contrast is the most important aspect of picture quality. A big difference between light and dark in a picture heightens the appearance of detail and the richness of colors.
I can say with certainty that you’ve never seen anything black on a modern TV screen. If you don’t believe that, just watch TV in a dark room and wait till the screen fades to black between scenes or before a commercial. The “black” screen is actually gray and probably gives off enough light to illuminate the room. (Old-style CRTs can get pretty close to complete black—which is why some videophiles originally mourned their demise.)
When Pioneer invited us into a darkened theater at CES, we saw three plasma panels displaying “black” screens—what turned out to be light-gray rectangles. Thing is, there were actually four TVs in the room. The fourth was Pioneer’s new prototype, which gave off no light at all and was invisible.
Amazingly, those three other TVs are the blackest sets on the market—Pioneer’s original Kuro line that won a Best of What’s New grand award in December specifically for it’s amazing black levels.
To get the screens so dark, Pioneer reduced their so-called “idle luminance” – the amount of light the pixels produce even when they are “off.” Idle luminance comes from the need to keep the pixels primed with an electric charge so they can fire in milliseconds (or less) to create full-motion video.
In the original Kuro, Pioneer reduced the idle luminance by 80 percent. In the latest Kuro prototype, they seem to have eliminated the other 20 percent. Does that mean they are not priming the pixels at all? I asked their head honcho for the US, and he said he didn’t know. The tech is so new, he’s not sure how it works. But it may work fundamentally differently than any other plasma TV.
The goal is to eventually combine this technology with the ultra-skinny plasma set that Pioneer also introduced at CES.
So when can you get it? Again Pioneer won’t say. But they did mention something interesting. When the Kuro project started, their goal was to get to this level of performance and introduce a product in time for the Beijing Olympics in the summer of 2008.—Sean Captain
Want more? Check out our entire CES 2008 coverage here.
Pioneer makes the best plasma TVs. Actually, more correct would be to say "made" because now they have partnered with Panasonic and they will use Panasonic panels for their sets. It seems both companies will combine their research and knowledge to build better panels. The difference between Pioneer and Panasonic TVs will consist only in the electronics.
In the future we should expect very similar quality from both Pioneer and Panasonic and great improvements compared to the current panels - Infinite Contrast prototype will probably be the base for the future panels from these two top brands.
For the curious people out there, the reason Pioneer will use Panasonic's panels has to do with the huge money loses they had due to the high production costs and low sales. It seems that the expensive Pioneer Plasma TVs haven't been so popular. Panasonic on the other hand, being the leader of the plasma TV market easily affords building their own panels, and from now on also Pioneer's panels.
For the consumers, this is great news though. The alliance between Panasonic and Pioneer can only benefit us because we are likelly to see much better plasma TVs in the future.
Posted by: Best Plasma TV | May 07, 2008 at 02:47 AM
This article really makes you realize how far TV technology has come in the last decade! Very informative.
Posted by: Elliot | July 07, 2008 at 05:19 PM
I just bought this plasma tv 2 weeks back. It's a LG 42PG20R Plasma Tv
Pretty good plasma tv. Any buyers looking for one now can take a look at the review I made in my blog by following that link.
Posted by: LG 42PG20R Plasma Tv | July 19, 2008 at 11:13 AM
What a great Perpetual Motion Machine.
Posted by: Martina | August 07, 2008 at 04:10 AM
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Posted by: Martina | August 16, 2008 at 04:09 AM
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Posted by: Martina | September 06, 2008 at 02:18 AM
A buddy at work told me about this, but now why would I buy a regular LCD. I will have to wait until this one is affordable :)
Posted by: BNPT | November 17, 2008 at 08:51 PM
The Kuro was an awesome Plasma and its really a shame that Pioneer won't be making them anymore.
Posted by: Todd Bartlett - Cinevidia | June 08, 2009 at 06:26 AM
Thanks for this post
Posted by: Plasma Mounting | June 11, 2009 at 08:59 AM
i think pioneer plasma tv is the best solution
Posted by: doower | July 28, 2009 at 11:03 AM
It's really sad that the Kuro is dead. And it's even more sad that people will still buy LCD TVs, even though they are obviously inferior technology.
Posted by: Plasma > LCD | October 15, 2009 at 11:46 AM
http://gumption.typepad.com/blog/2009/10/blessing-and-wounding-longing-loss-pain-and-transformation.html#tpe-action-resize-318
Posted by: Outsourcing Copenhagen | October 28, 2009 at 11:01 AM
This is interesting topic and give many good post. It is very useful and informative.
Posted by: 32lh30 | November 27, 2009 at 01:25 AM
Nice blog you got here. I'd like to read something more about this theme. Thank you for giving this information.
Posted by: Frankilin | January 15, 2010 at 08:19 PM
To the comment a few above mine, what makes you think LCD is dead?
I happen to think we will see a rise in sales as prices drop, I still don't think LCD has become mainstream yet, there are still many people I know that have CRT TVs!! I think LCD has still got another few years left as the market leader but it will be over taken by LED I think.
Posted by: Toshiba Regza 55SV635DB LCD Tv | February 13, 2010 at 03:59 AM
Plasma is the way to go, great article!
Posted by: PN50C450 | March 18, 2010 at 06:15 AM
Keep the great stuff coming Pioneer.
Posted by: Wireless LCD TV | March 30, 2010 at 04:46 PM
this is very interesting and give us some idea. thanks
Posted by: Finis Swimp3 | April 06, 2010 at 01:18 AM
Great article, but I've a plasma tv (not pionner) and it's not working really great !
Posted by: t-shirt vert | June 14, 2010 at 09:54 AM
I, and others I'm sure, was under the impression that plasma TV screens were old technology. You get the impression that if it isn't LCD, it is almost an antique.
I have a LCD TV which I use as my computer moniter and it works fine but, looking at the new Panasonic plasma TV screens, it is clear to see the difference in quality with the vivid, bright colors of the plasma display.
I am sure they will be popular for years to come unless the new LED screens show a big improvement.
Posted by: TX-P37X20B | August 25, 2010 at 11:59 AM
fantastic Post loved it
Posted by: TV Wall Mounting | October 06, 2010 at 07:42 PM
Plasma Tvs are coming down in price, but not on quality. Samsung Cheap Plasma Tvs
Posted by: The Shah | December 03, 2010 at 12:29 PM
Keep it coming
Posted by: TV installation | May 15, 2011 at 08:43 AM